terça-feira, maio 09, 2006

MTV to Launch "Meet or Delete" Internationally on Multiple Platforms

MTV Networks has greenlit a show called "Meet or Delete," which it says will be its first series to premiere to a global audience and roll out on every platform on which it currently offers programming. The show, which was developed in collaboration with HP's PC business as a core component of the latter's new global marketing campaign, will feature college students trying to decide if they want to meet one another, based solely on the contents of their hard drives.

It will launch internationally on mtvU (an MTV channel targeted at college campuses), mtvU.com, MTV.com, linear channels MTV and MTV2, broadband channels mtvU Uber and MTV Overdrive, MTV Wireless, the MTV Store and the MTV high-definition TV display in Times Square.

The first episode will premiere on mtvU and mtvU Uber(located on mtvU.com) on May 10th, and subsequently air on local MTV channels in Europe, the Asia-Pacific region, and Latin America. Five more episodes will follow in the fall. In addition, each of MTV's local channels outside the US will air another four locally produced episodes of "Meet or Delete" on linear TV, the Internet and wireless handsets. As a complement to the show and the HP marketing campaign that it supports, MTV and mtvU are launching 14 regionalized "Meet or Delete" online "hubs" containing episodes of the various regional versions of the show, unseen footage, games, free music downloads, updates on previous cast members, and casting calls.

The hubs will also launch on May 10th, and will be available at www.meetorgreet.com. "PC's have become the emotional hard drive of our global audience, making the premise of 'Meet or Delete' relevant everywhere in the world," Michael Wolf, president and COO of MTV Networks, said in a prepared statement. "We're thrilled to collaboratewith HP on this groundbreaking project--a milestone in our drive to deliver great content, worldwide, on every device--and it's a prime example of the innovative programs we're developing for top global
companies."

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