Magazines find Murdoch has great ideas, and use MySpace to realize them

Magazines find Murdoch has great ideas, and use MySpace to realize them: "In March MySpace reached a grand total of 60 million registered users. Owner Rupert Murdoch announced that video content will be added to the site, and said to Newsweek that newspaper companies had been caught out by the rapid increase in web video and still 'have their heads in the sand'. Responding to this challenge, The Sun (owned by Murdoch) announced on March 16 that its online version was exploring the possibility of teaming up with MySpace; the idea was to enable users to create a “MySun” portal on thesun.co.uk using the MySpace software. Could it be that the “head in the sand” problem that Murdoch claims is affecting the newspaper world does not concern the magazine one?"