segunda-feira, maio 08, 2006

TiVo's impact on the future of television advertising

TiVo's impact on the future of television advertising: "This article talks about the future of television advertising and the impact that TiVo and other DVR's have on television advertising. It also contains a statement from a law professor at Duke that says broadcasters offer a program knowing that only a fraction of the audience watches the commercials."

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