CBS Launches Ad-Supported Broadband TV Channel, innertube
--Moonves: "We've Essentially Bypassed Cable"
CBS Corp. has launched a free, advertising-supported broadband TV channel, called "innertube." The channel, which is located on CBS's CBS.com Web site, currently features a line-up of original series, produced expressly for the Internet, in a variety of genres, including reality TV, entertainment magazines, talk shows, comedy sketch shows, and animation. It also features shows that are designed as companions to existing CBS shows. The content has been produced by
a range of CBS programming divisions, including CBS Entertainment, King World, CBS Paramount Network Television, CBS Paramount Domestic Television and Showtime. Once an arrangement has been worked out with CBS affiliate stations, the broadcaster says, innertube will also become a distribution outlet for streaming encore episodes
from CBS's primetime line-up and for Webcasts of titles from its programming library, which contains around 2,600 titles and 100,000 hours of programming.
CBS Corp. has launched a free, advertising-supported broadband TV channel, called "innertube." The channel, which is located on CBS's CBS.com Web site, currently features a line-up of original series, produced expressly for the Internet, in a variety of genres, including reality TV, entertainment magazines, talk shows, comedy sketch shows, and animation. It also features shows that are designed as companions to existing CBS shows. The content has been produced by
a range of CBS programming divisions, including CBS Entertainment, King World, CBS Paramount Network Television, CBS Paramount Domestic Television and Showtime. Once an arrangement has been worked out with CBS affiliate stations, the broadcaster says, innertube will also become a distribution outlet for streaming encore episodes
from CBS's primetime line-up and for Webcasts of titles from its programming library, which contains around 2,600 titles and 100,000 hours of programming.
posted by celia at 11:08 da manhã
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