terça-feira, maio 09, 2006

Warners will use BitTorrent to distribute movies - but what about DRM?

Warners will use BitTorrent to distribute movies - but what about DRM?: "Cory Doctorow: BitTorrent and Warner Brothers have signed a deal to distribute Warner TV and movies using the BitTorrent protocol. No one will say what the deal will be for the shows, though, nor whether there's going to be any DRM. This is consistent with my experience with Warners -- they're smart enough to embrace new tech, but with enough aggro, anti-audience executives in the chain to screw it up with crippleware that no one wants. My guess is that they won't say whether there's DRM because the anti-DRM people in Warners are locked in a death-match with the pro-DRM side. After all, every Warner Bros movie is already downloadable using a BitTorrent tracker, for free, at DVD-or-better resolution. That's not to say they won't have customers for a legal download service, provided the price is right. Apple has customers for iTunes, even though all that music is available free on P2P networks. The question is, will DRM make sales or cost sales? One thing I think we can all agree on is that no one will choose to buy"

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