The Future of Interactive Television: Report From Two Alternate Universes

The Future of Interactive Television: Report From Two Alternate Universes: "Although a technical possibility, iTV may be the classic solution in search of a problem. People like the Web. People like TV. There's nothing to support a move to smoosh them into the same box. There may be a trend toward increased consumer control over the TV, but it's control over when to watch, not over the experience of watching. Watching TV and surfing the Web are very different experiences, that's why we do them on different machines."