quarta-feira, julho 19, 2006

Wal-Mart Garners Attention with Social Networking Site

Wal-Mart Garners Attention with Social Networking Site: "Wal-Mart has gotten some attention this week with the launch of a social networking site loosely based on social phenomenons like MySpace. The site--called The HUB--School Your Way--focuses on the impending back to school season and coincides with the launch of the store's school clothing lines. Many responses to the release of the School Your Way site is based on Mya Frazier's scathing review of the site in Advertising Age. Among Frazier's gripes were the inauthenticity of the kids in videos on the site, the sanitzed and censored replica of MySpace that would not appeal to kids, and the focus around a clothing line that kids just don't see value in. Considering the strong degree of corporate backlash against Wal-Mart, especially by those that consider the low prices retailer as censors selling lower-quality wares, the response in the blogosphere is not surprising, and several bloggers have continued with Frazier's line of attack. Particularly, these folks are attacking the idea of trying to copy the success of a major social phenomenon in a watered-down pro"

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