Jay Rosen:The People Formerly Known As "The Audience": "I 've got a new post up at P2P Foundation blog that covers quite a few Smartmobby subjects. Namely, the idea that control of media content is shifting: We really are currently witnessing an emerging change in the way people interact with “media” content. This change actually reflects the nature of the digital medium that it is taking place in: * The networked digital medium allows us to emulate and even improve on technology that previously was cost prohibitive for most people. So, publishing text, audio, and video is accessible to anyone with a computer and an internet connection. * The networked digital medium also gives us the potential for more equalized access to all content, and it gives each creator the potential for more control over what they create. Yet, it also gives the user more control over their attention. It also gives the peer production communities more control over their collective output."