Federated Media up and running

Federated Media up and running: "Now you can buy ads here and on other blogs via John Battelle's new Federated Media service: At FM, we believe great voices attract great audiences. We're in the business of supporting those voices, by both connecting them to great marketers, as well as providing a suite of services that let authors focus on what they do best. We group these voices — nearly 50 great sites and growing — in what we call federations. The first four — technology & digital culture, business & marketing, hip parenting, and momentum & buzz — are now up and running. "