Wired 11.11: BBC - Something Completely Different

Wired 11.11: START: "But innovation should cut some of the cost, and distribution could be nearly free. One small group of BBC execs has already floated an ingenious notion: P2P networks. Why spend money on racks of hardware and fat pipes when your most popular files will be shared by your viewers, who will burn them onto DVDs themselves and create their own copies to match demand? "