quinta-feira, outubro 16, 2003

Lars Holmgaard Christensen  Institution Institut for Kommunikation VR Media Lab  Aalborg Universitet Niels Jernes Vej 14

Lars Holmgaard Christensen  Institution Institut for Kommunikation VR Media Lab  Aalborg Universitet Niels Jernes Vej 14: "In my project, 'Consuming Interactive Television' I focus on the TV-media and its new interactive forms which are not simply confined to new possibilities within the apparatus itself but rather involves the entire media ensemble which includes several programme formats on TV. We are, I think, facing some vital digital displacements in the media landscape and the new, digital infrastructure entails new patterns in the ways in which people watch TV. In convergent and cross media television environments I pursue an understanding of how television viewers engage in and interactively become co-producers of the on-screen content and flow. Therefore I have an increased focus on the changes in television consumption and the use of technology in the socio-cultural realm. The interactive turn in media culture suggests new patterns of interactivity and social interaction, so the naturalness of the 'domestic setting' as the most common viewing and socio-cultural context becomes in itself more complex. Mediated interaction with specific others in a mass distributed or mediated public forum (or marketplace), must in this sense also be taken into account as part of the television viewing experience."

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