C21Media:

C21Media:: "Ashley Highfield, director of new media and technology at the BBC, proclaimed a multitude of engaging plans that the Beeb is working on in interactive TV, wireless and other digital media spaces. 'New media is going to form a key part of television's future, but television hasn't clocked us yet,' he said.

Highfield also predicted that PVRs will become mass market within the next five years, saying: 'the viewers will finally be able to break free of the 50-year tyranny of the TV schedule'."