quinta-feira, setembro 18, 2003

Wired 11.10: The Fast-Forward, On-Demand, Network-Smashing Future of Television

Wired 11.10: The Fast-Forward, On-Demand, Network-Smashing Future of Television: "Technology is empowering the couch potato. The fundamental premise of traditional broadcasting is its ability to control the viewer - to deliver tens of millions of eyeballs to advertisers and to direct those eyeballs from prime time all the way to late night. That control has been eroding ever since the advent of the VCR, but now it's being blasted away entirely. "

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