scratchvideo/design/resonance

scratchvideo/design/resonance: "Scratch video samples TV and film, scrambling the audience's storage reservoir of images, while creating new associations. It takes advantage of all the work producers and advertisers have done to make sure you heard or saw the same show or commercial a million times -- but puts those memories in a new context. Scratch video is meta-medium, a search engine of the popular consciousness. "