Television Goes Multiplatform

Television Goes Multiplatform: "I originally posted this on my blog, but I thought it would also be of interest to C3 readers because of the heavy focus here on multiplatform television extensions: It's hard to believe that it was less than a year ago that Apple launched the video Ipod and the ABC television group was the first to announce a serious commitment to make its top rated television shows accessible to consumers via legal downloads. Within a few weeks time, the other networks were forced to cut their own deals with Apple paving the way of a new era of rerun on demand. A document shared with me recently from one of our corporate research partners gave me a glimpse into just how dramatically the landscape of American television has changed, providing a breakdown network by network of the various platforms through which one could access their content."