quarta-feira, junho 07, 2006

ABC dealt two advertising blows

ABC dealt two advertising blows: "According to Jon Lafayette of TelevisionWeek, CBS is taking over the lead in advertising deals with significant increases, moving past main competitor ABC, with CBS ranging a 2 percent to 4 percent price increase. This comes on the heels of Lafayette's story yesterday detailing ABC's decision to back off of counting DVR viewers in overall numbers for advertisers and instead concentrate only on live ratings. The network originally claimed it would only do deals that counted viewing on digital video recorders, but advertisers had strong concerns that those recording on DVRs would be very unlikely to watch commercial breaks. ABC's statement issued about rescinding the demand for inclusion of DVR numbers included the following comment: 'While the majority of the advertising community has reached a consensus on the Nielsen DVR ratings issue, and has concluded that that commercials seen during a DVR-recorded programming have no value, the ABC Television Network continues to believe strongly in the worth of the 'Live Plus' viewer, and will continue its efforts to include this audience.'"

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