terça-feira, agosto 19, 2003

www.predictionsmedia.com

www.predictionsmedia.com: "The underlying message of Predictions: Media is the importance of grounding speculation about the future in existing consumer behaviour and in the thoughtful interpretation of the consumer needs and benefits underlying this behaviour. We need to include real-world consumers – what they do and what they want, rather than what technologists assume they want – in the way we think about future media."

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