http://www.newmediazero.com/nma/story.asp?id=237999
BBC looks to give viewers a chance to chat through iTV
New Media Age, 24 October 2002
The BBC is planning to put chat at the heart of its iTV programming.
Scott Gronmark, head of iTV at the BBC, said the Corporation was hoping that chat through the TV would become a major part of its programming schedule.
'So far on iTV we've been offering choices. The next step is to get viewers' comments,' he said. 'We'd like people to have chat rooms after EastEnders. We have trust in the BBCi brand and it could be the key to driving chat through TV.
-- killer app?
BBC looks to give viewers a chance to chat through iTV
New Media Age, 24 October 2002
The BBC is planning to put chat at the heart of its iTV programming.
Scott Gronmark, head of iTV at the BBC, said the Corporation was hoping that chat through the TV would become a major part of its programming schedule.
'So far on iTV we've been offering choices. The next step is to get viewers' comments,' he said. 'We'd like people to have chat rooms after EastEnders. We have trust in the BBCi brand and it could be the key to driving chat through TV.
-- killer app?
posted by celia at 10:15 da manhã
